Expert Perspectives

Level Agency's team of digital marketing ROI experts share insights, perspectives, and strategy. Check back often!

FEATURED BLOGS

Expert Perspectives Marketing Industry

BY: Lydia Borovina: Senior Innovation Strategist, Media February 11, 2020

Lead Ads: A Media Buyer’s Primer

Lead Ads are forms that are built into an advertising platform like Facebook or LinkedIn. When a user engages with a Lead Ad, they don’t leave the site and go to a landing page to fill out a form for more information from an advertiser.

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Expert Perspectives Marketing Industry

BY: Lydia Borovina, Senior Innovation Strategist, Media December 11, 2019

Diversify Your Programmatic Bidding

Demand-Side Platforms (DSPs) are a powerful tool for advertisers. They offer efficient, instant ad space bidding and buying across multiple exchanges, all from a single interface.

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Blogs

Should You Include TikTok In Your Marketing Mix?

BY: Lydia Borovina, Senior Innovation Strategist, Media December 4, 2019 Expert Perspectives Marketing Industry

TikTok is, at the time of writing, the latest social media platform taking the US by storm. It has already outgrown SnapChat in terms of use.

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Make a Positive Impact This #GivingTuesday

BY: Level Agency December 3, 2019 Level News

Today is Giving Tuesday, a day dedicated to supporting and celebrating the charities and nonprofits who transform our communities.

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2020 Election Year Ad Disruptions are Already Here

BY: Geoff Roebuck November 18, 2019 Expert Perspectives

We’re entering a national election year. In digital advertising, this means one thing: brace yourselves. The coming advertising blitz should bring rising costs and shrinking available inventory.

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The Automator

BY: Jordan Grace November 11, 2019 Level News

Meet Jordan Grace, Senior Innovation Strategist, Technology

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