New analysis shows a steady and continuing decline in click-through rates (CTRs) on Google organic search results. This decline is more pronounced on mobile devices than on desktop, with a 26% drop in CTR from 2016–2018.

Late last year, LinkedIn updated its Company Pages, adding new fields and new sharing functionality. If you have a business page on LinkedIn, consider kicking the tires.

Managing organic social media channels can be all-encompassing. A handy checklist on SEMrush breaks down critical monitoring, posting, and research best practices by frequency: daily, weekly, monthly, and quarterly.

Artificial Intelligence and automation continue to accelerate changes in search engine marketing, and 2018 saw significant activities that will affect our work in the new year. Search Engine Land highlighted some of these major changes last week in a helpful year-end roundup.