If there has been one constant over the years, it has been the Google mainstays: AdWords, Analytics, and DoubleClick. That’s why Google’s recent rebranding announcement is grabbing headlines.

Strategic, thoughtful keyword research is the driving force behind any successful Search Engine Marketing (SEM) campaign.

The General Data Protection Regulation (GDPR) is the European Union’s extensive effort to give people more control over how organizations use their data.

Over the past two weeks, Facebook has introduced new ad targeting [...]