One of the pitfalls affecting agencies today is the tendency toward siloed expertise. Agencies tend to be great at certain tactics or broad-stroke strategies: SEO, paid social, or earned. But do they fit together as well as they should?

We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to? 

At Level, we use digital tools in a variety of ways — and invent our own when our business needs demand. But development is always an investment. When does it make business sense? When is digital innovation incremental, and when is it disruptive?

The best time to optimize your product feed is 6 months ago. The second-best time is right now. One way to optimize your ecommerce campaigns and get a solid Return On Ad Spend (ROAs) is to focus on product feed management.

This week on Test. Learn. Grow. our very own Creative Center of Excellence lead and creative director, Mike Rubino gives us a few tactical ways to start brainstorming, whether it’s to start your 2023 planning or any big project.  

It’s that time of year again. Q4 is a chance to take stock of the past year and make a plan for 2023. Strategic planning doesn’t have to be scary. With a little preparation and a few tools, you can create a plan that’s achievable, agile and accomplishes the big picture objectives for your business.