Expert Perspectives

Level Agency's team of digital marketing ROI experts share insights, perspectives, and strategy. Check back often!

FEATURED BLOGS

Expert Perspectives Marketing Industry

BY: Level Agency

Gender Stereotyping in Ad Targeting

In a digital marketing landscape comprising custom audiences and precision targeting, are we sure we're following through on gender stereotyping in advertising?

[READ MORE]

Expert Perspectives SEO

BY: Level Agency

Adapting to Falling Organic Search Clicks

New analysis shows a steady and continuing decline in click-through rates (CTRs) on Google organic search results. This decline is more pronounced on mobile devices than on desktop, with a 26% drop in CTR from 2016–2018.

[READ MORE]