FEATURED BLOGS

Expert Perspectives Marketing Industry

BY: Level Agency April 10, 2020

Marketing During the COVID-19 Pandemic

Remote work. Slowed production. Social distancing. Dramatic increases in online shopping and streaming. The changes to business and society in response to the COVID-19 pandemic came swiftly.

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Expert Perspectives Marketing Industry

BY: Kahlianne Jones, Director of Innovation March 10, 2020

The Hidden Costs of Lead Ads

Lead ads on media platforms are growing in popularity and complexity.

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Blogs

Lead Ads: A Technologist’s Guide

BY: Jordan Grace: Senior Innovation Engineer March 6, 2020 Expert Perspectives Marketing Industry

Lead Ads are contact information forms that are built into an advertising platform like Facebook or LinkedIn.

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7 Ways You Can Get a Fresh Marketing Start in 2020

BY: Level Agency February 19, 2020 Expert Perspectives Marketing Industry

A new year is the perfect time to refresh stale data, learn new best practices, and look for opportunities to incrementally improve performance.

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Lead Ads: A Media Buyer’s Primer

BY: Lydia Borovina: Senior Innovation Strategist, Media February 11, 2020 Expert Perspectives Marketing Industry

Lead Ads are forms that are built into an advertising platform like Facebook or LinkedIn. When a user engages with a Lead Ad, they don’t leave the site and go to a landing page to fill out a form for more information from an advertiser.

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Diversify Your Programmatic Bidding

BY: Lydia Borovina, Senior Innovation Strategist, Media December 11, 2019 Expert Perspectives Marketing Industry

Demand-Side Platforms (DSPs) are a powerful tool for advertisers. They offer efficient, instant ad space bidding and buying across multiple exchanges, all from a single interface.

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