We recently returned from two days of productive sessions at this year’s Google Marketing Live. After two weeks to synthesize the takeaways, we are excited to share our take on some of the changes in store for marketers.

Using machine learning, Facebook is able to enter your ad in the right auction, for the right person, at the right time and for the right price regardless of the ad set.

In a digital marketing landscape comprising custom audiences and precision targeting, are we sure we're following through on gender stereotyping in advertising?

New analysis shows a steady and continuing decline in click-through rates (CTRs) on Google organic search results. This decline is more pronounced on mobile devices than on desktop, with a 26% drop in CTR from 2016–2018.