FEATURED BLOGS

Expert Perspectives Marketing Industry

BY: Kahlianne Jones, Director of Innovation March 10, 2020

The Hidden Costs of Lead Ads

Lead ads on media platforms are growing in popularity and complexity.

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Expert Perspectives Marketing Industry

BY: Jordan Grace: Senior Innovation Engineer March 6, 2020

Lead Ads: A Technologist’s Guide

Lead Ads are contact information forms that are built into an advertising platform like Facebook or LinkedIn.

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Blogs

7 Ways You Can Get a Fresh Marketing Start in 2020

BY: Level Agency February 19, 2020 Expert Perspectives Marketing Industry

A new year is the perfect time to refresh stale data, learn new best practices, and look for opportunities to incrementally improve performance.

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Lead Ads: A Media Buyer’s Primer

BY: Lydia Borovina: Senior Innovation Strategist, Media February 11, 2020 Expert Perspectives Marketing Industry

Lead Ads are forms that are built into an advertising platform like Facebook or LinkedIn. When a user engages with a Lead Ad, they don’t leave the site and go to a landing page to fill out a form for more information from an advertiser.

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Diversify Your Programmatic Bidding

BY: Lydia Borovina, Senior Innovation Strategist, Media December 11, 2019 Expert Perspectives Marketing Industry

Demand-Side Platforms (DSPs) are a powerful tool for advertisers. They offer efficient, instant ad space bidding and buying across multiple exchanges, all from a single interface.

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Should You Include TikTok In Your Marketing Mix?

BY: Lydia Borovina, Senior Innovation Strategist, Media December 4, 2019 Expert Perspectives Marketing Industry

TikTok is, at the time of writing, the latest social media platform taking the US by storm. It has already outgrown SnapChat in terms of use.

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