Data Science & Analytics

Approach

Marketing Intelligence as Smart as You Are

Make better marketing decisions with real-time insights into your campaigns. Our proprietary cross-platform reporting highlights the metrics that matter to your business and empowers agency and client teams with a consistent source of truth.

Get a granular view of performance data by tracking multiple KPIs, including cost, impressions, clicks, inquiries, sales, and ROAS. Drill down to an ad-by-ad and audience-by-audience level.

Your marketing campaigns are part of a holistic strategy, a digital ecosystem with many touch points that eventually drive a consumer to a certain action. See how campaigns assist one another with cross-channel attribution.

Our Approach

“Level holds themselves accountable through the kind of data analytics most clients never see, and let results drive whatever comes next.”

Colleen Stroh

Director of Marketing, SentricHR

Down with Vanity Metrics

Let’s spend more time talking about the marketing analytics that support your business, and less time talking about impressions and click-through rates. We take the time to understand and integrate the data you’re held accountable for, because that’s what we’re accountable for, too.

Even the best marketing metrics only matter when they’re put into context. How did we do compared to this time last year? Compared to the targets that we set for ourselves before we launched? Compared to industry benchmarks? Rigorous, no-bull reporting processes yield consistent growth results.

Real Data Science

The marketing ecosystem is more complicated than ever, and changes to privacy laws and behaviors has further fragmented the reporting ecosystem. In addition to best-in-class web analytics tools and processes, the marketing success stories being written today are being driven by rich and innovative statistical analysis, modeling, and predictive analytics.

Our Enterprise Data Analytics team helps our partners find success by helping them ask their big data the right questions. What happens to my organic search if I increase my TikTok spend in Dallas? What is the best media mix model for my performance budget? How is my sales success predicted by my email nurturing strategy? Questions like these are the beating heart of Level’s Test. Learn. Grow. mentality.

Related Cases

Explore some real examples of tangible results.

Expanding Channel Mix Yields Greater Audience Penetration and 31% Traffic Growth

Driving Enrollment Growth and Increasing ROI in a Highly Saturated Competitive Market

Featured Perspectives

Our latest thoughts, ideas, and approaches.

Google Demand Gen Update: What You Need to Know and How It Impacts Your Campaigns

Level SEO’s POV on Google’s November 2024 Core Update

The Decline of PPL: Why It’s Time to Move On

Post-Election 2024 Meta Ads Trends: What Marketers Need to Know About Shifting CPMs and Campaign Optimization

Let’s talk

Have questions? Want to inquire about our solutions? Please fill out your information to get in touch. Maybe you're looking for scalable, ROI+ growth. Or, perhaps you need help with your channel strategy. Our digital marketing experts love answering complex questions.

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