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Deliver the right message when it will matter most.
Do your B2B leads get the same messages regardless of where they are in their decision journey? Are your ecommerce customers getting offers for the products you know matter most to them? Are you trying your best to deliver content but are too busy to manage it all?
Hearing “yes” to any of the above is not uncommon, but getting customer nurturing right is critical no matter your products or services. B2B companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead, according to Forrester Research. And for ecommerce companies, acquiring a new customer can cost five times more than retaining an existing customer.
Level builds sophisticated lead and customer nurturing strategies for clients. We start with the client’s value propositions and use them to answer the question, “How do we solve key customer challenges at every stage of their buying process?” The result of this work is a big, beautiful messaging framework that serves as a guide for ads, text messages, and emails.
Once you’ve developed messaging you know will crush it with your leads or customers, you need to get it in front of them… fast. Someday, the robots may rule us all. For now, though, let’s use them to do the menial work of delivering ads and emails based on triggers in your purchase cycle.
We’ve worked in almost every major marketing automation platform to build out impactful nurturing sequences. Whether you’re an ecommerce business sending texts to remind customers about items left in an abandoned cart or a B2B company delivering thought leadership content to help leads make smart purchasing decisions, we can help. Let us supercharge your marketing automation engine so you can focus on the higher priorities that fill your day.
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