Is your brand part of the conversation?
Rethink your search optimization to win in the AI era.
Traditional SEO is no longer enough.
Visibility now comes from being cited—not just ranked.
AI-powered search is changing how people discover, evaluate, and trust brands. Summaries from tools like Google’s AI Overviews, ChatGPT, and Gemini now appear before users ever click a link. If your brand isn’t cited in these experiences, you’re invisible.
…and that’s where SEO for AI search experiences makes the difference.
↑700%
Queries of 8+ words increased 700%
+1B
Live Google’s AI Overviews (SGE) users
+65%
Over 65%of searches end without a click
↑50%
Search impressions are up nearly 50%
↓30%
Clicks are down 30% from AI-result answers
Why is SEO evolving?
AI SEO (also known as AIO, AEO, GEO, or LLMO) is designed to help your brand show up in this new reality. It focuses on getting your content surfaced in AI-driven results by optimizing for how language models understand and cite sources.
All paths lead to one truth: optimize for how AI finds and references your brand.
AIO
AEO
Answer Engine
Optimization
GEO
Generative Engine
Optimization
LLMO
Large Language
Model Optimization
Traditional SEO forms an excellent foundation for AI models, but it isn’t always enough. Structured, keyword-rich content built on technically sound pages is a prerequisite for any learning model.
However, AI is interpretive. It locates sources that answer important questions, whether or on-page keywords are present. Your content has a higher bar to clear. In addition, AI rankings require an additional layer of measurement. You can’t improve what you can’t see.
Level Agency AI SEO builds on traditional SEO to measure and improve your presence in critical searches. Combining expertise, emerging tools, and expansive content strategy, our team audits your website today, plans content optimizations toward your ideal customers, and measures ongoing growth.
You’ll enter the conversation as your customers do their research, and be ready when they visit your site.
How we can help:
SEO for AI Search ensures your brand shows up before someone even clicks a link. We use cutting-edge tools to audit your presence, track changes, benchmark competitors, and dig into prompt-level insights so you can see what your customers see and understand how to win visibility in the AI-powered web.
We help your brand get cited, surfaced, and trusted across:
- Google AI Overviews
- ChatGPT and Bing
- Copilot
- Gemini and Perplexity
- Traditional SERPs
The search experience is shifting fast.
Before: Search was straight-forward
One Search. One Click. One Outcome.
Now: Search is a conversation
One AI. Multiple Questions. Countless Answers.
What’s the take-away?
People are turning search into a conversation. They’re condensing a series of searches into longer queries and complex questions. Keywords have taken a backseat to context, and AI results stitch the information together.
Your site might still rank, but if you’re not referenced in the answer, you’re not seen.
What’s the difference between
Traditional SEO and AI SEO?
| CATEGORY | TRADITIONAL SEO | AI SEO |
|---|---|---|
| Search Experience | 10 blue links in Google Search Engine results pages | AI-generated answers in Google SGE, ChatGPT, Bing, Gemini, Perplexity |
| Primary Goal | Rank higher in organic listings | Be cited or featured in AI-generated responses |
| Audience Behavior | Users scan SERPs, click through to explore | Users get direct answers, often without clicking |
| Optimization Focus | Keywords, backlinks, metadata, page structure | Clarity, structure, trust signals |
| Content Style | Skimmable, keyword-rich | Structured, factual, source-friendly (FAQs, How-Tos, explainers) |
| Technical Elements | Meta tags, headings, sitemaps, mobile optimization | Schema markup, entity recognition, NLP readability |
| Performance Metrics | Rankings, clicks, organic sessions | AI citation presence, scroll depth, visibility across AI outputs |
| User Intent Handling | Match keywords to queries and funnel stages | Anticipate likely questions and align format to AI expectations |
| Authority Signals | Domain authority, backlinks, topical depth | Cited sources, brand recognition, trustworthiness |
| Content Strategy | Optimize individual pages for search queries | Develop entity topic clusters AI can synthesize |
| Tools Emphasis | Keyword planners, rank trackers, link monitoring tools | AI content ideation tools and AI visibility tracking platforms |
| Example Win | Ranking #1 for "mobile homes in Texas" | Being the quoted source in: "What's the best state to buy a mobile home?" |
How do traditional SEO and SEO
for AI search work together?
AI SEO earns attention
Traditional SEO captures it
Traditional SEO and AI SEO
are
complementary strategies
Visibility remains the goal but the mechanics of earning it, and what it leads to, are changing.
When a user asks a broad question (e.g, “best platforms for regulatory compliance,” or “how to reduce enterprise risk”) an AI summary might surface first.
That’s where AI SEO gets you cited, introducing your brand into the conversation before the user has even decided what they’re looking for.
If they like what they see, that user might click deeper, refine their search, or ask a more specific follow-up question. That’s where Traditional SEO takes over.
Your optimized landing pages, structured content, and technical foundation make sure you show up again — this time with the detail, proof, and calls to action that move someone from curiosity to intent.
Brands that align both, with a unified strategy for discoverability, take control of how their expertise shows up in a fragmented, multi-surface search journey.
What’s included in our AI SEO program
Traditional SEO optimizes for crawlability, indexation, and rankings in a familiar SERP environment. Technical site health, structured content, and keyword-to-page alignment all contribute. We help brands earn visibility through backlinks, metadata, and an architecture that helps bots understand your site.
SEO for AI search follows the same process as traditional SEO, but continues to build on it. The difference is where that visibility surfaces and how machines interpret it.
We focus on what matters: making your expertise clear, your content reference-worthy, and your visibility measurable across both traditional search and AI-generated results.
Here’s what we deliver:
AI Visibility & Entity Audit
We benchmark where your brand appears and where it doesn’t across platforms like Google AI Overviews, ChatGPT, Gemini, and Perplexity. We identify gaps in topical presence, missed citations, and how machines currently interpret your authority.
Content Structuring & Optimization
We rework your existing content to improve clarity, hierarchy, and semantic structure. This isn’t about chasing keywords; it’s about making your expertise easier for AI systems to parse, trust, and cite.
Strategic Content Creation
We create new, brand-right content specifically designed to show up in generative answers and summaries. From explainers to topic clusters, everything we write reinforces your authority and positions you as a source, not just a participant.
CRO for AI-Referred Users
Your site benefits from enhanced layout, copy, and UX to reflect how users arrive from AI environments, often mid-funnel, looking for validation or answers. These aren’t generic landing pages. They’re built to convert based on how your brand was introduced upstream.
Performance Reporting
You’ll gain a clear picture of what actually matters: citations, presence in AI-generated results, and share of voice across both generative and traditional search. See what your customers see and where you’re gaining or losing ground.
Traditional SEO + AI SEO = Your brand’s complete visibility strategy
TRADITIONAL SEO
Blogs and Tech
GEO
Clarity & Structure
TRADITIONAL SEO
Blogs and Tech
GEO
Clarity & Structure
TRADITIONAL SEO
Blogs and Tech
Traditional SEO is the foundation that:
- Ensures your site is crawlable, indexable, and structured
- Aligns content with keywords and search intent
- Helps you rank where people are already searching
Now, AI-powered experiences like Google’s SGE, ChatGPT, and Perplexity are answering your customers’ questions before they ever click. That’s where SEO for AI search comes in, not to replace traditional SEO, but to build on that foundation.
AI SEO is the additive layer that:
- Structures your content to be understood and cited by AI
- Optimizes your expertise for inclusion in AI-generated answers
- Ensures your brand is visible at the very top of the funnel — where trust is first built
Think of it this way: Traditional SEO gets you listed. AI SEO gets you recommended. When you combine both, you don’t just show up, you shape the conversation.
Want to know how much of your current visibility could be extended upstream with AEO?
Let’s audit your existing SEO footprint and show you how much further it can go.
Straight Answers on Generative Search Today
Here’s what marketers, CMOs, and content strategy teams ask most as generative search becomes a core part of their playbook.
What is SEO for AI search? How does it relate to Generative Engine Optimization (GEO), AI Optimization (AIO), or Answer Engine Optimization (AEO)?
SEO for AI search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Generative SEO,, and AIO (AI Optimization) all refer to the same thing: earning brand visibility in AI-generated search experiences.
This includes Google’s AI Overviews, ChatGPT results, Bing/Gemini summaries, and other platforms that synthesize information into direct answers, often without showing a list of links.
Where traditional SEO is about getting ranked, AEO is about getting referenced. It focuses on:
- Being cited as a source in AI answers
- Structuring content so it’s machine-readable and trusted
- Building entity-level authority instead of just targeting keywords
We use the term Answer Engine Optimization to reflect the broader shift: search engines are becoming answer engines, and optimization now requires a strategy that speaks both to humans and to the systems summarizing the web.
Is AI SEO replacing traditional SEO?
No. AI SEO builds on the foundation of traditional SEO. It uses the same principles, like clear structure, trustworthy content, strong site health, but targets a new surface: AI-generated answers. You need both to succeed.
How do you measure success in SEO for AI search?
Instead of just tracking clicks and rankings, we focus on presence and influence. Are you showing up in AI-generated responses? Are you cited in summaries or answers? We report on citation frequency, platform visibility, and your share of voice across generative search environments.
Do keywords still matter? Or is it all about entities now?
Both matter, but they do different jobs.
Keywords help search engines match a query to a page. They’re still critical for targeting and relevance, especially in traditional search. But they’re only part of the picture.
Entities are the people, places, products, organizations, and concepts that search engines and AI systems recognize and connect. They help machines understand what your content is about and more importantly, whether it’s trustworthy.
Here’s the difference:
- Keywords say what you’re writing about. Example: “financial advisor near me”
- Entities tell AI systems who and what you’re connected to — and whether you’re credible. Example: “Certified Financial Planner (CFP)”
When you structure your content around known entities and their relationships (not just individual terms), you increase your chances of being cited in AI-generated answers and trusted as a source.
What kind of content performs best in generative search?
Structured, fact-rich content that answers questions clearly. Think content that demonstrates authority and is easy for AI to extract and summarize such as well-organized explainers, definitions, comparisons, FAQs, and how-tos. It’s not about writing for robots. It’s about writing clearly enough to be used as a source.
Can AI SEO help with branded search?
Yes. We can influence how your brand appears in AI responses, from correcting misinformation to shaping the narrative around your products and category. This is especially important for companies in crowded spaces where early impressions drive long-term trust.
