MULTI-LOCATION HEALTHCARE
Patient acquisition at scale. Measured to the appointment.
Multi-location healthcare organizations face one of the most complex, regulated, and rapidly shifting environments in digital advertising. Platforms are restricting targeting. Tracking tools are creating compliance exposure. AI is reshaping how patients search. And the pressure to grow patient volume across every location hasn’t let up.
That’s the environment Level was built for.
We help dental groups, physical therapy networks, behavioral health platforms, dermatology practices, senior care operators, and urgent care chains turn patient acquisition from a cost center into a measurable, scalable system across every location.
Scale creates problems most agencies aren't built to solve.
Managing patient acquisition across 30, 100, or 300 locations isn’t a bigger version of managing one. The complexity multiplies faster than most marketing infrastructures can keep up with.
Most operators are running:
- Fragmented campaigns with no unified attribution across locations
- Paid media stacks that aren’t built for HIPAA-compliant conversion tracking
- Search strategies that treat all 40 markets identically, when patient demand, competition, and cost-per-click vary dramatically by geography
- Social campaigns asked to acquire, educate, and stay compliant simultaneously, without upper-funnel support
- Reporting that tells you what you spent, not what it cost to acquire a patient
The result: media budgets that look active but can’t answer the CFO’s question. Cost-per-patient climbs. The agency relationship stalls.
That’s the gap we close.
RESULTS-DRIVEN
Connecting every dollar of media spend to patient acquisition outcomes, by location and service line, so your team always knows what’s working and where to invest next.
DISTINCTIVE
Building campaign strategies calibrated to each market’s demand, competition, and patient intent. Every location gets what it actually needs, not a copy of everywhere else.
INNOVATIVE
Deploying AI-powered audience intelligence, HIPAA-compliant measurement infrastructure, and emerging channels like CTV to keep multi-location health organizations ahead of a rapidly shifting landscape.
How Level turns patient acquisition into a system
Location-level precision, not a national spray
Most healthcare campaigns treat every market the same. We don’t. Our AI-powered audience and intent analysis segments patient demand by geography, specialty, and competitive landscape. Each location gets a campaign architecture built for its specific market, not a version of what worked somewhere else.
Measurement that holds up to CFO scrutiny
We build attribution frameworks that connect media investment to real outcomes: scheduled appointments, new patient revenue, and cost-per-patient by location and service line. HIPAA-compliant tracking is built into the foundation, not bolted on after the fact. Your PE sponsor can read the dashboard. So can your CFO.
Paid search and local SEO built for how patients actually find care
“Dentist near me.” “PT near me.” “Urgent care open now.” Local, provider-intent searches are the queries that drive new patient volume. They’re also exactly where AI Overviews don’t appear. We build and manage the paid search and local SEO programs that win those moments at scale, across every location in your footprint.
Social and CTV that builds demand before patients know they’re searching
Performance media alone captures existing demand. It doesn’t create it. We layer in paid social and connected TV to reach patients earlier in the decision journey, building awareness and trust in your brand before the “near me” search happens. That upstream investment is what keeps paid search efficient as you scale.
New market launches that don’t require rebuilding from scratch
Acquiring a practice or opening in a new market shouldn’t mean three agencies and three disconnected campaign setups. We run a templated, locally-tuned playbook that operationalizes multi-market launch, so your marketing team isn’t starting from zero every time growth accelerates.
Lifecycle marketing that retains the patients you acquire
With U.S. patient churn running close to 50%, acquisition spend has a short shelf life without a retention layer. Our CRM and marketing automation programs keep patients engaged after the first visit, reducing churn, improving lifetime value, and making your acquisition economics look better to everyone reviewing them.
Featured Perspectives
Our latest thoughts, ideas, and approaches.
