SAE International

Harnessing the Strengths of an Industry Authority to Generate Quality Leads

Test Data

Related Industries
  • Business-to-Business (B2B)
Related Capabilities
  • Nurturing & Marketing Automation
  • Performance Content & Creative
  • Performance Media Planning & Buying
Automotive engineers having a conversation at a manufacturing plant
SAE Logo for a Level Marketing Case Study

Results
Achieved

25

Custom Landing Pages

+37K

Pageviews

+8.1K

Conversions/Engagements

SAE Logo for a Level Marketing Case Study

A long-established industry leader wanted to generate sales leads from among highly-qualified prospects.

SAE International has been the authoritative publishing and training resource for the automotive, aerospace, and other mobility industries for over 100 years. Industry professionals count on SAE to help them stay at the forefront of innovation and design. But their audience of engineers weren’t necessarily aware of the breadth and depth of what SAE offers, because the organization’s traditional marketing could never position highly technical solutions with the audiences who could use them most. SAE wanted to drive awareness, leads and sales from key industry decision makers. 

Results
Achieved

25

Custom Landing Pages

+37K

Pageviews

+8.1K

Conversions/Engagements

Here’s what we found

As our relationship with SAE grows, we constantly measure and share information with SAE in real time, while testing messaging and creative to identify what’s working and what isn’t. And most importantly, we use the knowledge gained from past work to inform the next campaign. It’s another example of how Level and our partners learn from each other to develop strategies that work no matter how technical their audience or business.  

Approach

Partners & Resources

  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • ION, by rockcontent
  • Marketo

It took education and collaboration to build a successful strategy. SAE identified the audience they wanted to reach and what they offer them and provided insights about those prospects’ online behavior. They brought us up to speed on mobility engineering and we shared our knowledge of digital channels and how to use them. In turn, that partnership produced a plan that educated engineers by delivering targeted messages establishing SAE as the go-to source for the information and solutions they need to excel at their jobs. Our journey wasn’t just from problem to solution, but from curiosity to collaboration. 

“Level Agency is a valued strategic marketing partner. Their marketing experts have demonstrated a unique strategic approach to understanding the high-level dynamics that drive conversations in fields as diverse as additive manufacturing and transportation cybersecurity. That’s an approach not all agencies take, and it’s helped to make Level Agency effective in engaging with SAE’s sophisticated audiences.”

Marketing Communications Director, SAE International