This award recognizes Level’s work building predictive AI systems that connect marketing investment directly to enrollment outcomes.
FOR IMMEDIATE RELEASE
PITTSBURGH, PA — Level has been named a Silver Stevie® Award winner in the Achievement in AI-Powered Marketing Strategy category at the 2026 American Business Awards®.
The winning program was developed in partnership with Aviation Institute of Maintenance (AIM), one of the largest aviation maintenance training providers in the United States. Facing rising media costs and a growing gap between lead volume and actual enrollment, AIM needed a smarter way to identify which prospects were most likely to apply before budget was allocated toward them.
Level responded by deploying Level.Signal, the AI-powered activation layer of the proprietary Level Intelligence Suite. Level built a custom propensity model using AIM’s first-party data, real user behavior, and media interaction patterns to predict application likelihood ahead of bidding. Those predictions fed into Google Ads through Value-Based Bidding, sharpening campaign performance across Google Search, YouTube, and AI Max placements. The system continuously refined its predictions as real enrollment outcomes came back in, improving accuracy over time.
The program was validated across a full application cycle before scaling, ensuring that performance gains reflected genuine enrollment results. Application rate increased 68%, total applications grew 48%, and cost per application fell 30%. Admissions teams gained more time to focus on high-intent prospects, and marketing investment worked measurably harder throughout the funnel.
“Building the propensity model for this program required us to go well beyond standard optimization inputs. We trained the model on AIM’s first-party data and real enrollment outcomes, then built a feedback loop that continuously refined predictions as new performance data came in. Getting that right takes deliberate architecture and a commitment to validating results across a full conversion cycle before scaling. This award reflects the rigor our team puts into every model we build, and the kind of results that become possible when that foundation is solid.”
— Ernie DeCoite, SVP, Media Services
AIM leadership described the ability to predict application likelihood as a “game changer” for their marketing and admissions operations.
The American Business Awards® are the nation’s premier business awards program. Silver Stevie® recipients are recognized for outstanding achievement in their respective categories through a rigorous judging process.
About Level
Level is a digital marketing agency that partners with brands in complex, high-consideration markets, combining AI-enhanced strategy, media, and creative into one integrated system built to sustain and scale growth. The Level Intelligence Suite, Level’s proprietary AI platform, gives clients a predictive edge across every stage of the customer journey, from audience intelligence and creative strategy through media activation and continuous optimization. Learn more at level.agency.
Media contact
Brad Stephenson
SVP, Marketing & Sales Enablement
brad.stephenson@level.agency
