Igniting results with Spark Ads: A medical institute’s TikTok transformation

THE GOAL

Increase platform lead volume, lower cost per lead (CPL), and reduce creative lift required to launch net new ads while maintaining high performance at scale.

THE STORY

The medical institute improved TikTok ad performance by switching to Spark Ads:

  • Reused organic content to speed up launches and cut production time
  • Featured real students, making the ads more authentic and engaging
  • Aligned with platform norms, boosting credibility and native interaction
  • Lowered acquisition costs while outperforming key benchmarks

THE KPIs

  • 46% more efficient CPCs (vs. traditional TikTok ads)
  • 131% lower CPL
  • 36% higher conversion rate, signaling stronger intent and audience alignment with Spark-powered creatives

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