Christopher & Banks
Increase on return on ad spend for dynamic product ads
The Ambition
Christopher & Banks is a successful fashion retailer for women’s clothing. Traditionally their focus was on brick and mortarsales, but when they came to us, they were aiming to increase their online presence, acquirenew customers, and ultimately drivemore sales. This was no simple ad campaign. It was a top-to-bottom approach that soughtto fortify them as a successful ecommerce platform and drive new sales—now and into the future.
Increase on return on ad spend for dynamic product ads
The Results
Our work helped Christopher & Banks establishtheir ecommerce footprint and has given them a strong foundationto grow in the future. By simplifying their approach to product advertising, we were able to increase their return on ad spend by 62% for dynamic product ads. This strong performancehas not only grown their online platform, buthas driven sales across their entire business—including the brick and mortarstores.
The Solution
We got started by identifyingthe right audiences. This included their current customers, of course, but we needed to find a way to target new, high-value segments that could help them expand their market share. This required a fresh look at the entire customer journey.One area we looked at was how they marketed their products. We streamlined product naming and simplified the navigation process on the site to make it easier for customers to find what they were looking for. We also re-engaged customers through high-volume channels to keep Christopher & Banks top-of-mind and make it easy for customers to return.
Our latest thoughts, ideas, and approaches.
Have questions? Let’s connect 1:1 to get the conversation started.
Reach out to Level Agency’s CRO Howard Diamond to start the conversation, or fill out the form below to book a meeting with a digital marketing expert.
Howard Diamond
Chief Revenue Officer
hdiamond@level.agency
© 2025 Level Agency
© 2025 Level Agency
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