Spencer Emmerson brings over 11 years of experience in social media strategy, creator marketing, and earned media. Based in Hamilton, Ontario, he has built and scaled social programs for brands including Nutella, Durex, BMW, Home Hardware, and Wine Rack by turning cultural moments into measurable brand equity.
At Level, Spencer leads the social media offering, setting the vision for how the agency approaches organic social and ensuring it connects meaningfully across Paid Media, Creative, and Data. His approach starts with with people, mapping the subcultures, communities, and conversations worth showing up in, then building strategy outward from there. Relevance over perfected messaging, every time.
