Adam Muscott is a seasoned media and marketing leader with over 25 years of experience driving performance-focused advertising and digital transformation for brands of all sizes. As Vice President, Media Services, Adam partners closely with clients and internal teams to develop integrated media strategies. He melds data-driven insights with thoughtful creativity to help clients build meaningful connections with their audiences.
Throughout his career, Adam has built and led high-performing teams with deep expertise in planning, analytics, and optimization. Prior to his current role, Adam held senior marketing and media leadership positions at respected organizations including Ice.com, and Bell. He also shared his expertise as a lecturer in digital marketing and strategy within graduate-level programs. He holds a Bachelor of Commerce in Marketing, Finance, and Strategic Planning, as well as an MBA.
Adam is actively involved in multiple community organizations, regularly volunteering his time and encouraging his team to give back. Outside of work, he’s a devoted husband and proud father to his daughter and son, finding joy in family adventures and everyday moments together.
