Performance Media Planning & Buying
Approach
Partners & Resources
- Paid and Organic Search Optimization
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- Twitter Ads
- TikTok Ads
- Reddit Ads
- Snapchat Ads
- Search Ads 360
- Display and Video 360
- Criteo
- OutBrain
- Taboola
- OTT/CTV
- MNI
Right audience, right place, right time, right price, right message.
We help you find and persuade more of your ideal customers – and win more of the moments that matter. For brands that opt for performance – a focus on measurability and ROI across a multi-channel ecosystem, instead of channel-specific strategies – that means getting consistently more from your investment.
Our Approach
Partner / Tool Name
- Paid and Organic Search Optimization
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- Twitter Ads
- TikTok Ads
- Reddit Ads
- Snapchat Ads
- Search Ads 360
- Display and Video 360
- Criteo
- OutBrain
- Taboola
- OTT/CTV
- MNI
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“Our media buyers don’t check a box and move on with their day—they’re problem solvers. They could be doing any other job that turns numbers into change in the real world, but they’re here because they like a challenge.”
Tim Fitzgerald
Media COE Lead
Omnichannel planning & activation
The path to purchase is more thoughtful than ever. Top growth brands understand that success comes from showing up for highly-targeted audiences across a range of channels and platforms.
Advanced paid and organic search lets you compete with global leaders.
In today’s competitive paid search engine marketing (SEM) landscape, deep expertise is the expectation. Our experienced search engine media buyers employ sophisticated industry-specific mobile and desktop search marketing strategies to maximize customer generation through this critical bottom-of-funnel channel. By taking advantage of advanced strategic components in search advertising, we maximize your reach and converted inquiries at a cost per acquisition that’s aligned with your KPI targets.
Strategic social advertising offers unprecedented audience targeting.
We have been at the forefront of paid social advertising since it became a viable conversion channel. For both B2B and B2C clients, the targeted reach and ROI of paid social media advertising rivals or exceeds that of paid search. With precise and data-driven audience targeting, vigilant monitoring of evolving algorithms, and creative agility, we continue to lead the conversation.
Programmatic video and display advertising delivers direct and indirect results.
Audience-specific programmatic video and display advertising is an advanced, user-centric way to think about awareness, retargeting, and prospecting. By formulating bidding strategies around a huge range of third- and first-party data segments and using advanced algorithmic learning and media mix analysis tools, we manage video and display campaigns that deliver both direct and assisted conversions for our partners.
With conversion-focused platforms like Google and Facebook becoming more and more competitive, it’s critical to invest up-funnel. Level Agency embraces programmatic as the digital vehicle that gives you a full-funnel approach to sharing a strong brand story and generating more customers.
Hypothesis-driven sensibilities
Your media budget should do more than drive an ROAS – it should drive better thinking and clear insights. Our process starts with clear expectations. What does success look like? What’s the baseline that we have to beat to appropriately value your work?
It continues with the identification of key questions that our marketing campaigns can answer. How do I know if this channel or message will resonate with my primary audience? How can I tell if I’m investing the right amount into top-of-funnel activity? What do new buyers in my category care about?
Each cycle ends with a clear outcome: a well-reasoned hypothesis, a predefined success criteria either met or not met, and a lesson learned to be applied to to the next cycle. That’s Test. Learn. Grow. and it works.
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Featured Perspectives
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