Xavier Picquerey is a Montreal-based digital marketing and advertising leader and serves as Managing Director at BAM Strategy, a Level Agency. With over 20 years of experience across digital strategy, CRM, and client leadership, he has led complex programs for global and national brands across CPG, retail, automotive, luxury, and health.
Xavier began his career in Europe working on multi-market digital and CRM initiatives for brands including Nissan, Nestlé Infant Nutrition, and Louis Vuitton. Since joining BAM Strategy in 2010, he has progressed from Account Director to Managing Director and President, leading major client engagements for brands such as Reckitt, PepsiCo, Procter & Gamble, and Sanofi.
In his current role, Xavier focuses on strengthening client partnerships, developing senior talent, and helping position BAM and Level for long-term, sustainable growth. He is known for his collaborative leadership style and passion for building high-performing teams.
Outside of work, Xavier is an endurance athlete and outdoor enthusiast. He lives in Montreal with his wife and children.
