With 20+ years of experience, Nicole has spent her career driving growth solutions for brands across fashion and beauty, financial services, and household goods. She’s been particularly focused on, and passionate about, building teams of media experts to support those brands in their digital and strategic growth journeys. After getting her start in paid search, she went on to fall in love with all media channels, and is happy to discuss her hot takes on traditional media and the impact of AI on media management – so far. After growing up in NH, Nicole escaped the snow and lives in Columbia, SC with her husband, two kids, and mini labradoodle (aka baby #3). She loves all things pop culture – including music, movies, and books – and the celebrity gossip that comes with all of that. Her favorite brands include Peloton, Dior, and anything Caroline Hirons touches.