Your audience are more than just consumers of your products. From Marketing Land:
“The trouble I see, as a content marketer, is that we too often look at a reader through the narrow prism of how they interact with our product or brand. That approach is a trap that leads to building content that’s brand-driven, rather than reader-centric.”
Can creative concepts be effective and multipurpose? From Think With Google:
“Good creative will never go out of style, the trick now is to find ways to take your best creative and test and apply it to more formats.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]