Your audience are more than just consumers of your products. From Marketing Land:
“The trouble I see, as a content marketer, is that we too often look at a reader through the narrow prism of how they interact with our product or brand. That approach is a trap that leads to building content that’s brand-driven, rather than reader-centric.”
Can creative concepts be effective and multipurpose? From Think With Google:
“Good creative will never go out of style, the trick now is to find ways to take your best creative and test and apply it to more formats.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]