Google Analytics/Google Conversion
Cookiesassociated with Google Universal Analyticsdistinguish unique users through a randomly generated identifier. Thissignificant update to Google’s analytics servicecalculates visitor, session, and campaign data to help us understand which pages our visitors find useful (and which might need help). By defaultthese cookies expire after 2 years, althoughwebsite ownerscan customize this date. Google Conversion Tracking Cookie. Purpose(s): PerformanceCookie Name (Duration):
- _gclxxxx (3 Months)
- _ga (2 Years)
- _ga_UA-nnnnnnn-nn (a Few Seconds)
- _gid (A Day)
- _ga_PHR9JZ2MCR (2 years)
HubSpot
Level Agency uses HubSpot as our Customer Relationship Manager (CRM). This cookie adds an additional layer to site analytics to help us improve experiences for users in our CRM.Purpose(s): Performance and FunctionalCookie Name (Duration):
- _hssc (A Few Seconds)
- _hssrc (Session)
- _hstc (A Year)
- hubspotutk (A Year)
Bing Ads
Website searches should be as relevant as possible. The Bing search engine uses this cookie to serve ads to users who have visited our site. Purpose(s): Performance and TargetingCookie Name (Duration):
- _ueitv (A Year)
- _uetsid (A Day)
Facebook Ads
Facebook uses these cookies to inform real-time bidding and other functionalitiessurrounding Level Agency products and services. Purpose(s): TargetingCookie Name (Duration):
- _fbp (3 Months)
Urchin Tracking Module
UTM or Urchin Tracking ModulegeneratesGoogle Analytics data for digital campaigns. With UTM, Level Agencytracksand measures campaign performance across online platforms.Purpose(s): AllCookie Name (Duration):
- utm_params (2 Days)
- _uc_initial_landing_page (A Month)
- lfuuid (9 Years)
- _uc_last_referrer (A Month)
- _us_referrer (A Month)
- messagesUtk (A Year)
- _uc_visits (A Month)
- _uc_current_session (A Few Seconds)
Java Server Pages
General-purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. Purpose(s): PerformanceCookie Name (Duration):
- JSESSIONID (Session)
Bing
This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. Purpose(s): TargetingCookie Name (Duration):
- MUID (A Year)
HubSpot/Cloudflare
The __cf_bm cookie supports Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches the criteria associated with bots. This is a CloudFoundry cookie. Purpose(s): TargetingCookie Name (Duration):
- _cf_bm (A Few Seconds)
Cookie Name (Duration):
- UserMatchHistory (A Month)
- lang (Session)
- bcookie (2 Years)
- bscookie (2 Years)
- lidc (A Day)
- AnalticsSyncHistory (A Month)
BidSwitch
This cookie, mainly set by bidswitch.net, makes advertising messages more relevant to the website visitor. This cookie is usually provided by bidswitch.net and is used for advertising purposes. Purpose(s): TargetingCookie Name (Duration):
- tuuid (2 Years)
- tuuid_lu (2 Years)
Google Ads
This domain is owned by Google Inc. Google monitors activities both through its own products and sites, and embedded technologies. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organizations based on such interest profiles. It also aligns advertisements to the content on the websites. Purpose(s): TargetingCookie Name (Duration):
- NID (6 Months)
Bidr.io
This cookie is generally provided by bidr.io and is used for advertising purposes. Purpose(s): TargetingCookie Name (Duration):
- bito (A Year)
- CheckFroPermission (A Few Seconds)
- bitoIsSecure (A Year)
DoubleClick
This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. Purpose(s): TargetingCookie Name (Duration):
- test_cookie (A Few Seconds)
Urchin Tracking Module
UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms. Purpose(s): AllCookie Name (Duration):
- lfuuid (9 Years)
- wmc (10 Years)
- utm_params (2 Days)
