What You Should Know:
We can’t help but be excited for all the fresh opportunities and advantages the new AdWords features offer. Promotion extensions do the legwork for consumers when it comes to hunting down deals by putting all the information they need front and center. Not only does this help push consumers further down the funnel by breaking down purchasing barriers (not aware of the promotion, don’t have the necessary discount code, etc.), it gives ads incorporating the extensions a competitive edge on the SERP. Custom Intent Audiences could make it simpler than ever for ads to reach their low-hanging fruit, and with the increased ease of Ad Variations allowing advertisers to work smarter instead of harder, there’s more opportunity for strategic testing and speedy optimization.
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]