The Results

Based on survey data we collected from site users, we made one significant change to the widget. Almost overnight, engagement increased by a whopping 508%. What’s more, this simple tweak nearly halted the barrage of phone calls and emails to verify credentials – while substantially reducing associated overhead.

Thirty days before implementing our changes, we had 1,187 widget submissions. During the same period after going live, we generated 6,032 submissions. The tool now averages well over 10,000 submissions a month from satisfied users.