Northcentral University

What does it take to outperform your peers?

Test Data

Related Industries
  • Education
Related Capabilities
  • Data Science & Analytics
  • Nurturing & Marketing Automation
  • Performance Media Planning & Buying
  • Strategy & Consulting
  • Performance Content & Creative
Young woman clapping and cheering at an event.
NCU Logo.

Results
Achieved

351%

Increase in application volume

2X+

Increase in landing page conversion rates

25%

Increase in application rate

25%

Improvement on transfer rates

NCU Logo.

Northcentral University is one of the fastest-growing graduate schools in the nation, with more than 10,000 students.

To maintain that pace of growth, NCU needed to find a way to increase applications—at a time when volume was slowing down at other schools.  They relied on our capabilities to stay ahead of the competition. 

Results
Achieved

351%

Increase in application volume

2X+

Increase in landing page conversion rates

25%

Increase in application rate

25%

Improvement on transfer rates

Here’s what we found

NCU continues to succeed, and Level’s role was a major engine of growth at a critical juncture for the brand. The client’s main marketing KPI, applications and application rates, increased dramatically each year during the relationship — with application volume increasing by more than 4X.

Approach

Partners & Resources

  • Google Ads
  • Microsoft Ads
  • Meta Ads (Facebook/Instagram)
  • Display & Video 360
  • Call centers
  • ION, by rockcontent
  • Landing page optimization
  • Qliksense

Our approach helped NCU improve the way they interacted with prospective students online and in the real world.  

 

Level excels at cross-channel advertising. Our education partners need to reach prospective students where they spend the most time online. For NCU, this meant building a journey that introduces the institution, demonstrates value, and ultimately encourages enrollment once the audience understands why they should act. Paild search, Facebook, and programmatic display all played a role in creating this demand generation ecosystem.  

 

The best ad in the world isn’t worth much if it leads to a dead-end. When Level manages landing pages, we do so with an eye for testing and optimization. That’s why we build on a platform that can  quickly deploy and iteratively test hundreds of different landing page versions across all consumer channels and devices.  

 

Finally, our strategists understood that an immediate response pays dividends. Using preadmission call centers in Pittsburgh and Phoenix, qualified students could connect instantly with a rep to complete the application process, providing even greater gains application rates.  Optimized individually but working together, these strategies grew application volume astronomically.  

"Working with the team at Level Agency has been a great experience. They are timely, professional and stay abreast of key changes occurring in the fast moving digital marketing landscape. It's refreshing, in this industry, to have a marketing partner that is so closely aligned with my institution's mission and vision."

VP of Marketing, Northcentral University