How a Specialty Insurance Brand Cut CPL by 21% with Smarter Digital Advertising
Unlocking New Opportunities for Scalable Growth
THE EPIC WIN
When data-driven strategies meet ambitious goals, new doors open. Level Agency’s collaboration with this specialty insurance provider not only helped optimize acquisition costs but also positioned them for expansion into new channels and strategic partnerships.
THE CHALLENGE
The client needed a strategic partner to help scale their digital advertising efforts while maintaining efficiency. Key challenges included:
- Expanding their marketing footprint while keeping cost per lead (CPL) below target.
- Managing a substantial budget effectively to maximize efficiency.
- Exploring new growth opportunities, including the potential addition of Reddit as a marketing channel.
THE STRATEGY
Several factors contributed to the success of this initiative:
- Data-Driven Optimization – Leveraging advanced targeting and performance analytics to improve efficiency and reduce CPL.
- Channel Expansion – Consulting with the client on incorporating Reddit ads to tap into niche enthusiast communities.
- Budget Precision – A meticulously managed budget ensured every dollar was optimized, remaining under target while surpassing efficiency goals.
THE RESULTS
Our strategic execution not only exceeded expectations but also unlocked long-term value:
- CPL Achieved: 21% lower than the target
- Total Spend: Slightly under budget, maximizing efficiency
- Service Expansion: Earned leadership buy-in to explore Reddit advertising
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