American Collectors Insurance Cuts CPL by 21% with Smarter Digital Advertising
Unlocking New Opportunities for Scalable Growth
THE EPIC WIN
When data-driven strategies meet ambitious goals, new doors open. Level Agency’s collaboration with American Collectors Insurance (ACI) not only helped optimize their acquisition costs but also positioned them for expansion into new channels and partnerships.
THE CHALLENGE
American Collectors Insurance (ACI) needed a strategic partner to help them scale their digital advertising efforts while maintaining efficiency. Their key challenges included:
- Expanding their marketing footprint while maintaining a CPL below target.
- Managing a substantial budget effectively while maximizing efficiency.
- Exploring new growth opportunities, including Reddit as a new marketing channel.
THE STRATEGY
Several factors contributed to the success of this initiative:
- Data-Driven Optimization – Leveraging advanced targeting and performance analytics to improve efficiency and drive cost per lead (CPL) down.
- Channel Expansion – Consulting with ACI on incorporating Reddit ads as a new service line to tap into niche collector communities.
- Budget Precision –A meticulously managed budget ensured that every dollar was optimized, staying just under target while surpassing efficiency goals.
THE RESULTS
Our strategic execution not only delighted ACI but exceeded their key performance benchmarks:
- CPL Achieved: 21% lower than the goal
- Total Spend: Slightly under budget, maximizing efficiency
- Service Expansion: Gained leadership buy-in to run Reddit advertising
CUSTOMER TESTIMONIAL
" The performance exceeded expectations! Achieving a CPL significantly below target while increasing budget was a major success. Additionally, new opportunities with Reddit are emerging, demonstrating that this partnership is poised for long-term success. "
- Evan Herron
Growth & Demand Leader
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