Case Study

SEO doubled MQLs for legal software YoY

A blog about legal technology advancements, featuring articles on law firm operations, reporting, and analytics, with a focus on improving efficiency and decision-making.

The challenge

Our goal was to improve the quality of organic traffic while continuing to drive volume to the site through net new content creation (10 blogs a month) and bottom-of-the-funnel page optimization and support.

We absolutely love working with the WMX team, they’re extremely hardworking and dedicated to our success. Our results have been phenomenal. The team is extremely organized, always thinking of new ways to improve results and try new strategies, and they’re thoughtful, metrics-driven, smart, and extremely kind.

The process

Through regular optimizations, rollups, and keyword & SGE-driven new content production we were able to build the foundations of a strong content web using an approach that simultaneously tackled both low-hanging fruit across the board, and specific content verticals tied directly to platform features.