MissionSquare Retirement
impressions since launch
new qualified leads
website visitor increase year-over-year
The Ambition
MissionSquare retirement had been ICMA-RC for decades. They brought together a dream team of agencies, including Level Agency and Sullivan, to launch a brand-new brand with a splash that would make the niche world of public sector retirement plan administrators and those around them take notice.
The rebranding was well underway and rolling out on their website and digital channels as we onboarded. The challenge: develop a full-blown launch campaign consisting of both creative and omnichannel media to be in market as soon as possible to launch the brand story along with the new branding online. And to do so in a matter of weeks, not months. Could a project like this act as an agile marketing roadmap for digital marketing for financial institutions?
impressions since launch
new qualified leads
website visitor increase year-over-year
The Results
Not only does MissionSquare have a more positive brand image, but awareness and interest are higher than ever before.
“Launching MissionSquare Retirement was a massive undertaking and we are grateful for the partnership with Level Agency. They brought strategic thought leadership, audience insights and media expertise to the table to shape our brand. Their dedication and agile marketing approach combined with innate understanding of what we needed to succeed was a key to the success of this rebrand.”
Sheri Gilchrist
MissionSquare
SVP, Chief Marketing Officer
“Launching MissionSquare Retirement and continuing to grow their brand has been one of the most rewarding of my career. They are competing with some of the largest financial services companies in the US and we have put them on the same playing field. Their collaborative approach to the partnership and focus on efficiency has empowered us to make great strides quickly.”
Amy Stettler
Level Agency
VP, Growth Verticals
A successful alliance was built through careful operational and strategic alignment to accelerate the process without sacrificing quality. Key parameters were established to keep three dynamic teams in lockstep through the expedited timelines.
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