CWS Capital Waste Services
leads attributed to paid search
active "thank you" page visitors
increase of daily engaged users
The Ambition
Capital Waste Services (CWS) provides residential and commercial waste removal services throughout the Southeastern United States. They chose Level to help grow their business and create a strong digital footprint.
Paid advertising is relatively new in the waste removal space, and CWS wanted to lead the charge. A surge in acquisitions and expansions into new markets, and a new online signup system created a need for a scalable growth plan.
leads attributed to paid search
active "thank you" page visitors
increase of daily engaged users
The Results
Within the first year working with Level, CWS was able to dramatically increase both brand visibility and profitability.
Level’s B2B team partnered with CWS to create an adaptable paid media strategy that not only tackled brand awareness across geos, but was nimble enough to take on new markets as acquisitions grew. Early tests illustrated that each service location had unique customer needs and required personalized messaging to drive sign-up traffic.
Level and CWS maintain a true partnership that has enabled CWS to increase their advertising investment by 6x while maintaining a 5.4x return on ad spend.
Everyone has trash. CWS and Level just know how to find the treasure.
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