CASE STUDY

How Multi-Channel Marketing Cut Lead Cost For A SaaS Company By 77%

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Velaro

Velaro, Inc. is a Maryland-based live chat software solution, with a unique focus on meeting the needs of enterprise-level customers.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management
  • Search Engine Optimization


The Results

After implementing best-in-class, closed-loop reporting from Google Analytics to Salesforce, we identified exactly where the peaks and valleys were in the digital strategy. By cutting out keywords that were underperforming and focusing organic and paid efforts on high intent terms, we realized a 77% decrease in cost-per-lead (from $130 to just $30) and a conversion rate increase of 35% in live chat engagement on-site.

Jeff Mason

“I just got a call asking for a reference for you guys. I told [them] you were the best SEO/SEM team I’ve worked with over my 20 year career.”

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WebMechanix is now Level Agency.

This transformative merger brings together the rich histories and vast expertise of both agencies under one industry-leading brand. Level Agency’s clients now benefit from expanded resources, deeper insights, and a broader range of services, setting new standards for innovation in the digital marketing landscape.

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Level Agency is now the leading expert in higher education marketing after acquiring Becker Media, combining decades of experience with advanced digital solutions. Clients can expect game-changing strategies that supercharge enrollment and drive unparalleled results.