CASE STUDY

How a B2B Nonprofit Software Beat a Fortune 500 with Google Ads

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Salsa Labs

Salsa Labs, a B2B software company competing for business against big-budget marketing giants like Salesforce and Blackbaud, were facing tense competition in the paid advertising landscape. They needed a winning AdWords strategy that would reign in spending and dramatically increase revenue.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management


The Results

We crafted a unique plan to make Google Ads profitable and generate new deals. This was no easy task. Our budget was slashed to 40% of previous levels. Once again, Level stood right up to the test. The results are impressive, and the client is laughing all the way to the bank. Our efforts yielded 11 closed/won deals bringing in a hefty $86,782 in net new annual recurring revenue (ARR).

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WebMechanix is now Level Agency.

This transformative merger brings together the rich histories and vast expertise of both agencies under one industry-leading brand. Level Agency’s clients now benefit from expanded resources, deeper insights, and a broader range of services, setting new standards for innovation in the digital marketing landscape.

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Level Agency is now the leading expert in higher education marketing after acquiring Becker Media, combining decades of experience with advanced digital solutions. Clients can expect game-changing strategies that supercharge enrollment and drive unparalleled results.