In the crowded B2B SaaS space, Caret needed to get more from its existing web traffic. They turned to Level Agency’s scientific approach to conversion rate optimization—and the results speak for themselves.
Top challenges included:
Level’s CRO and SEO teams conducted a comprehensive auditof Caret’s most important lead-generation pages. The team reviewed UX flow, content hierarchy, and form experience using heuristic analysis to identify where user friction was occurring.
They uncovered that small UX barriers and unclear value communicationwere limiting conversions, despite high engagement and steady traffic.
Caret didn’t need more traffic—they needed to better convert the traffic they already had. By focusing on clarity, usability, and content positioning, Level identified that meaningful gains in lead volume could be achieved without additional media spend.
This insight reframed the problem: instead of scaling spend, Caret could scale efficiencythrough data-informed site improvements.
Several underlying factors contributed to the success of this initiative:
The implemented UX and CRO updates included:
Caret saw immediate and significant improvements:
All this without any spike in traffic, proving it was the quality of changes, not quantity of visitors, that made the difference
Our latest thoughts, ideas, and approaches.
Have questions? Let’s connect 1:1 to get the conversation started.
Reach out to Level Agency’s CRO Howard Diamond to start the conversation, or fill out the form below to book a meeting with a digital marketing expert.
Howard Diamond Chief Revenue Officer hdiamond@level.agency
© 2025 Level Agency
© 2025 Level Agency
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