Empowering financial literacy: Milli Bank’s financial wellness quiz journey
THE AMBITION
The collaboration between Level Agency and Milli Bank aimed to launch a pioneering financial wellness quiz. This tool was designed to not only cultivate Milli Bank’s brand within the competitive banking app sector, but also to gather insightful data on consumers’ financial motivations and behaviors.
THE APPROACH
By leveraging a sophisticated quiz research tool, we created an engaging user experience that transcended conventional marketing techniques. The quiz facilitated a journey of self-discovery for users, encouraging them to explore their financial aspirations and identify obstacles to their savings goals.
- Drive users to an engaging and informative online assessment tool
- Simultaneously generate user need while positioning Milli as the solution
- Use the gathered data to generate actionable insights about Milli's target audience and creative messaging
DATA SCIENCE + ANALYTICS
PERFORMANCE CONTENT & CREATIVE
NURTURING & MARKETING AUTOMATION
THE RESULTS
- Our efforts yielded significant educational and empowerment benefits for users, guiding them towards better financial management with Milli Bank's tools.
- The quiz maintained an impressive 66% engagement level, demonstrating its effectiveness in attracting continuous interest over 12 months.
- Successfully populated the top of the sales funnel and expanded our retargeting pool through strategic social platform retargeting.
