B2B SaaS Fintech Outperforms On A Limited Budget With High-Intent Demand Generation
THE CHALLENGE
At the start of Q2 2024, a B2B SaaS fintech faced a common challenge – significant budget reductions due to the need to prioritize investment in product development. The marketing budget was drastically reduced, requiring a new approach to maximize impact with fewer resources.
Key challenges included:
- Reduced overall marketing budget, necessitating a highly efficient investment strategy.
- The need to generate high-quality leads quickly to demonstrate ROI.
- Limited timeframe to prove the effectiveness of the new approach.
Already engaged with Level Agency, the client tasked Level Agency with maximizing their reduced budget to drive more efficient growth.
THE STRATEGY
Level Agency rolled up its sleeves and refocused available budgets and efforts on the areas of highest possible impact for demand gen. Specifically, the Level Agency team:
- Focused the reduced budget solely on bottom-of-funnel (BOF) channels to capture high-intent leads.
- Frontloaded the budget into the first three months to maximize immediate impact and showcase ROI.
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Established a clear performance benchmark of 5:1 ROI to justify continued investment.
- Optimized targeting and messaging to attract high-quality leads with faster deal velocity.
THE RESULTS
Despite reduced budgets, the client was able to show some serious impact and drive efficiencies through their marketing funnel:
- Achieved an outstanding 8.3:1 ROI on digital marketing spend.
- Delivered higher quality leads with improved deal velocity.
- Secured an incremental budget of $230k to sustain higher monthly spend levels for the remainder of the year.