A vocational school drives high conversions with specific creative
THE GOAL
The vocational school's goal was to find optimal TikTok creatives to increase leads, lower CPL, and inform future strategies.
THE STORY
Using standard TikTok in-feed ads, the school tested legacy creative against new assets that emphasized vocational visuals and authentic student experiences. The best-performing ads featured students actively engaged in career-focused scenarios, clearly highlighting tangible training outcomes.
These creatives drove significantly higher conversions and achieved a more efficient CPL, validating that visually specific vocational narratives resonate strongly with the target audience.
THE KPIs
- 335 Conversions (top creative)
- 66% lower CPL than lowest-performing creative
- 0.22% CTR at scale (1.56M impressions), delivering nearly 2x higher conversion intent vs. higher-CTR (0.25%) creatives
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