A solar energy company goes from steady to surging: A Q1 like no other
THE EPIC WIN
A national solar energy brand achieved a record-breaking 68% year-over-year surge in net orders during Q1 2025 via data-driven marketing strategies. This remarkable growth marks the strongest Q1 in the client’s history, more than doubling results from two years prior. The partnership with the client was built on long-term trust and agile strategy. Q1 2025 marked a seismic leap. The client achieved a net order total that surpassed any previous Q1, increasing nearly 70% year-over-year.
THE CHALLENGE
The solar space entered a period of serious disruption. While demand remained high, barriers to conversion increased, driven by economic, legislative, and competitive pressures. Performance marketing efforts faced mounting complexity:
- Interest rates nearly doubled compared to the previous record-setting quarter.
- Incentives and tax credits became unpredictable, varying from state to state.
- Consumer hesitation slowed the typical sales cycle.
- Competitors pulled back amid margin pressure and stalled growth.
- The client faced internal shifts, including a change in ownership.
OUR APPROACH
Several underlying factors contributed to the success of this performance marketing case study:
- Prioritized Lead Quality While Scaling: Rather than chase volume, the team focused on high-converting leads, optimizing media spend for efficiency, and faster sales velocity.
- Evolved with Agility: From launching a new website to testing emerging channels, the team adapted quickly, with every decision guided by performance data.
- Led Through Uncertainty: While others pulled back, the team leaned in, making bold, informed moves to help the client thrive while competitors faltered.
We executed this plan through:
- Full-funnel marketing with rigorous mid-funnel testing
- Website redesign focused on performance, UX, and conversion
- Dynamic media planning with a diversified channel mix
- Continuous lead scoring optimization and performance analytics
THE RESULTS
- +68% YoY increase in net orders (Q1 2025)
- More than double the net orders from Q1 2021
- Outperformed the combined Q1 totals of 2021 and 2022
- Second-best quarter ever—achieved in a far more difficult market
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