A leading private university achieves 38% growth in applications through strategic enrollment marketing

Graduates celebrating with diplomas, showcasing achievement and success in education, relevant to enrollment marketing strategies.

THE EPIC WIN

A leading private university turned to Level Agency to continue fueling growth in student applications amid a competitive landscape. Through relentless enrollment marketing optimization, cross-functional collaboration, and ongoing performance analysis, the client once again surpassed its application goals.

THE CHALLENGE

With higher education enrollment marketing becoming more competitive, the client needed unique solutions to:

  • Sustain application growth year-over-year despite seasonal and industry headwinds
  • Maximize return on ad spend across channels
  • Continuously optimize for both lead quality and volume
  • Align media and messaging strategies across platforms
  • Leverage performance data to drive rapid experimentation and iteration

THE STRATEGY

Several key factors contributed to this year’s success:

  • Landing Page Testing: We continuously tested and refined landing pages to improve conversion performance through iterative A/B testing of copy, CTAs, and user flow.
  • Strategic Budget Optimization: Budgets were proactively reallocated to the best-performing tactics and channels.
  • Tight-Knit Collaboration: The synergy between Level’s media team, client services, and the client’s internal stakeholders ensured rapid pivots and aligned priorities.
  • Long-Term Partnership: Our established relationship provided a foundation of trust and strategic alignment that amplified performance outcomes.

THE RESULTS

  • 38% year-over-year increase in submitted applications
  • Faster feedback loops and optimization cycles
  • Sustained above-goal performance quarter-over-quarter

This growth is not just a win, it’s proof that deep collaboration and disciplined experimentation can lead to consistent, compounding results.

Infographic illustrating key performance outcomes in enrollment marketing, featuring metrics like 38% increase in applications, continuous testing of landing pages, proactive budget optimization, and strategic alignment for amplified results.

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