FinListics Solutions
Increase in Lead Volume
Increase in MQL Volume
Return on Investment
Webinar Registrations
The Ambition
For nearly two decades, FinListics has been helping enterprise sales organizations harness and leverage the power of Insight-Led Selling
Their award-winning Sales Intelligence platform, ClientIQ, equips advanced-level sellers with financial data, context, insights, and tools to inform a point of view and demonstrate a deep understanding of a prospect’s business performance challenges and opportunities.
F500 companies found significant success with ClientIQ, but their growth was powered largely by word-of-mouth. Their story wasn’t reaching as many qualified prospects as it could. FinListics was working with minimal digital marketing infrastructure and offering a powerful solution that is difficult to explain. As a result, they experienced low lead volume and little brand recognition.
Increase in Lead Volume
Increase in MQL Volume
Return on Investment
Webinar Registrations
The Results
Through a combination of valuable content and learning opportunities, optimized audience journeys, and targeted advertising, FinListics enjoys a steady, scalable pipeline of highly qualified business. The leads arrive with the sales team with a healthy understanding of ClientIQ and its benefits. This means less explaining and more selling for these experts in sales methodologies.
Content builds credibility. Level’s full-service creative team crafted messaging tailored to the audiences most likely to buy a FinListics solution. With a plan in mind, we created articles, videos, guides, and webinars that elevated the expertise within FinListics. Each piece of the journey was designed to capture attention, build trust, and inspire action. From pure awareness through market education and lead generation, we provided real value to the user while keeping the power of the Insight-Led Selling approach front-and-center.
Our campaigns kept the journey moving. Our B2B team built optimized landing pages and customer nurturing sequences designed to convert visitors into leads and leads into opportunities for the FinListics’ sales team. After getting new, qualified prospects into the FinListics’ marketing ecosystem, we use automated nurturing sequences to further educate prospects into becoming customers. The results speak for themselves.
Our latest thoughts, ideas, and approaches.
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