Russ joined Becker Media in 2017. Prior to that, he spent a little more than a year at the Automobile Club of Southern California (AAA) managing the membership marketing team. Before that, he worked as a senior marketing director for one of the largest education companies in the US for a little more than 13 years. Becker Media has allowed Russ to get back to his roots, the education industry. His experience on the client side in the EDU space has allowed him to provide insight and marketing strategy that he has learned throughout his career in both direct response marketing and branding.