Eddie Aja is a seasoned Chief Financial Officer (CFO) and growth strategist with a proven track record in scaling and exiting companies across various industries, including retail, SaaS, and B2B.

With extensive experience in financial strategy, business expansion, and profit maximization, Eddie has successfully led companies to significant revenue growth and lucrative sales. At Tiger Direct, Eddie directed financial reporting for a $2B P&L, spearheading complex integrations and developing their coop vendor billing systems.

As CFO of Pet Supermarket, a pet supply retailer with over 200 stores nationwide, he facilitated the company’s sale to a private equity firm achieving 13X EBITDA. His leadership at KIPU Systems resulted in a 300% revenue increase in 5 years as well as a successful sale transaction with a 20X multiple.

At Level Agency, Eddie will take on the duties of financial leadership with a focus on improving financial reporting, optimizing billings protocols, building and professionalizing the finance function, and preparing the company for additional acquisitions. Eddie is a licensed CPA and holds an MBA from the University of Miami and a BS in Accounting from Florida International University.

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WebMechanix is now Level Agency.

This transformative merger brings together the rich histories and vast expertise of both agencies under one industry-leading brand. Level Agency’s clients now benefit from expanded resources, deeper insights, and a broader range of services, setting new standards for innovation in the digital marketing landscape.

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Level Agency is now the leading expert in higher education marketing after acquiring Becker Media, combining decades of experience with advanced digital solutions. Clients can expect game-changing strategies that supercharge enrollment and drive unparalleled results.