Bill joined Becker Media in 2015 bringing over 25 years of direct response marketing experience. He began his career on the agency side of the business and then moved to the client side in 1995 managing new customer acquisition for a top 10 credit card issuer. Over the past 25 years, he has managed every major direct response channel from direct mail to TV to internet. His focus has always been on driving profitable growth by optimizing the marketing spend.

Bill is a proud father of 3 teenage girls, stating he has spent more time than he wishes to admit playing dress-up and getting his hair done. He is also an avid reader of trashy military thrillers. Bill and his wife enjoy getting away for long weekends of good food and wine.