What You Should Know:
Apple’s latest version of its Safari browser includes an anti-tracking feature, Intelligent Tracking Prevention (ITP 2) that completely prevents cookies from working in the open web. Ad Age gives a useful summary of the feature and the difficulties that it poses for marketers’ tracking of ROI for digital ads.
ITP 2 also prevents retargeting, making it impossible for marketers to target display ads and search at website visitors.
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]