What You Should Know:
Apple’s latest version of its Safari browser includes an anti-tracking feature, Intelligent Tracking Prevention (ITP 2) that completely prevents cookies from working in the open web. Ad Age gives a useful summary of the feature and the difficulties that it poses for marketers’ tracking of ROI for digital ads.
ITP 2 also prevents retargeting, making it impossible for marketers to target display ads and search at website visitors.
Get weekly insights delivered straight to your inbox.
There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]