Managing organic social media channels can be all-encompassing. A handy checklist on SEMrush breaks down critical monitoring, posting, and research best practices by frequency: daily, weekly, monthly, and quarterly.
Though this article addresses ongoing organic social media activity, think of these best practices in light of how they can bolster the work of your digital agency partner. If you discover industry keywords and trends and important competitor developments, these can help your agency optimize search campaigns. Successful posts can be excellent inspiration for new paid ad creative. And listening to your followers and answering their questions can provide valuable insights in overcoming potential objections and questions in the process of a customer’s landing page experience. The folks at Level always appreciate this kind of intelligence.