When Level Agency and BAM Strategy integrated, the opportunity was about more than just growth. We brought together very smart, talented people with different experiences and perspectives, and we worked quickly to identify how the combination could best serve our clients.
Our agency’s All In Summit was a key step in making that happen.
For many team members, this was the first chance to meet new colleagues in person. We gathered not just for the sake of connection, but to build shared understanding quickly so we could operate as one team and deliver stronger outcomes.
How Level Agency and BAM Strategy built shared context fast
The summit used in-person collaboration to create shared context across teams early in the integration. Research shows that face-to-face interactions help people build trust faster and make collaboration more effective than relying solely on virtual communication, especially when teams are new or going through change.
Teams that meet in person tend to form stronger social connections and navigate uncertainty more confidently, which supports smoother integration and better outcomes once work returns to the day-to-day context.
By bringing people together in real time and space, the summit gave colleagues the chance to interpret nonverbal cues, read one another’s intent, and have spontaneous conversations that simply don’t happen in scheduled, remote meetings. These informal interactions have been tied to deeper rapport, improved collaboration, and greater comfort taking risks with new partners, all of which matter when two teams are learning to work as one.
“The Summit marked a pivotal moment where two teams became one, connected, aligned, and rowing in the same direction. With a shared purpose, a growth mindset, and a bit of fun along the way, we’re ALL IN on delivering greater value and unlocking new opportunities.”
Nancy Guiragossian, VP, Creative, Level
That shared context set the tone for the rest of the summit and allowed conversations to move faster and go deeper.
Aligning on client value across teams
Beyond culture, the summit was centered on client impact. Workshops and presentations focused on how Level and BAM approach growth across the full customer journey and how the combined strengths of both teams create new opportunities for clients.
Sessions and conversations explored:
- How audience insight informs better strategy
- How creative, media, and analytics work together instead of in silos
- How teams use AI to move faster without losing judgment or context
Rather than framing things as the Level way or the BAM way, conversations focused on what works and how to build on it together.
“The summit did not feel at all like two teams merging,” said Brad Stephenson, a 9-year veteran on the legacy Level team. “It was more like one team solving problems together and meshing very quickly.”
Why in-person connection matters for integration
Some of the most meaningful integration happened outside of formal sessions.
Happy hours, shared meals, and social activities created space for people to connect as humans, not just coworkers. Those moments helped build empathy and familiarity that translate directly into better collaboration once teams are back working across accounts.
When people understand how others think and communicate, work moves faster, feedback improves, and clients benefit from teams that trust each other and work seamlessly together.
What’s new in the Level Intelligence Suite
One of the most concrete outcomes of bringing Level and BAM together is the expansion of the Level Intelligence Suite.
By combining proprietary tools and approaches from both agencies, we have strengthened how teams understand audiences, evaluate performance, and make decisions across the funnel.
The suite includes:
- Pathfinder, which helps teams understand who audiences are and where opportunity exists
- Signal, which highlights high value conversion opportunities based on behavior and intent
- Prism, which shows how creative is performing and what is actually resonating
- Pulse, which connects performance signals so teams know what to adjust and why
- Foundry, which turns strategy into live web experiences, instantly
Each tool supports better decision making on its own. Together, they help teams learn faster, stay aligned, and focus effort where it matters most.
The summit gave teams a shared understanding of how these tools fit together and how they can be applied across different client challenges.
What the Level + BAM integration means for clients
Level works with brands that operate in complex environments where success is built over time, not checked off after hitting a single number. That kind of growth requires aligned teams, shared context, and a willingness to keep learning.
The All In Summit helped accelerate that alignment.
By bringing Level and BAM together through culture, client-focused work, and shared experiences, we strengthened our ability to deliver thoughtful, connected, and accountable work for our clients.
We are now operating as one team, with broader perspective, deeper empathy, and more ways to turn insight into action across every stage of the customer journey, without settling for good enough.
