Beyond Facebook: The New Frontier of Higher Ed Marketing


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The social media landscape is a rapidly changing environment, especially for those involved in higher education marketing. In our latest podcast episode, “Higher Ed Strategies for a New Social Media Landscape,” we delve into these changes and discuss innovative strategies for marketers to adapt and thrive.

Facebook’s Challenges

For years, Facebook has been a go-to platform for marketers. However, recent trends suggest a decline in user engagement on the site. This has led to a decrease in the effectiveness of advertising campaigns on Facebook, leaving marketers scrambling to find alternative platforms to reach their target audience.

The Rise of TikTok and Snapchat

As Facebook’s influence wanes, other platforms are rising to the occasion. Specifically, TikTok and Snapchat have emerged as powerful tools to engage with the younger generation. With their innovative content formats and high user engagement, these platforms are carving out a new space for marketers. Our podcast episode explores how these platforms can be utilized to reach potential students who are increasingly becoming the target audience for higher education institutions.

The Importance of Testing New Platforms

The rapid evolution of the social media landscape underscores the importance of testing new platforms. This doesn’t mean abandoning the old ones entirely, but rather being open to diversifying your approach and understanding the unique dynamics of these platforms. This could involve experimenting with different content types, testing various ad formats, or simply learning to navigate the user interface.

The Benefits for Higher Education Marketing

From reaching a wider audience to creating more engaging content formats, these platforms present an opportunity to interact with potential students in a more authentic and dynamic way.

In this podcast episode, we delve into these benefits in more detail, sharing practical tips and strategies that can be used to leverage these platforms effectively.

The future of higher education marketing lies in understanding and adapting to the changing social media landscape. By embracing new platforms like TikTok and Snapchat, institutions can better reach their target audience and create more impactful marketing campaigns.

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