On November 11, 2024, Google began rolling out its latest core update, marking its third major update of the year. In general, core updates are refined versions of Google’s search algorithms, ensuring that high-quality, user-centered content continues to rank higher while low-value or manipulative material loses visibility. These global updates impact all regions, languages, and content types.
While no particulars were released, Google stated that the focus of the November core update is to “improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search” The rollout is expected to take about two weeks to complete.
Our SEO Team’s Perspective
This update seems pretty typical in the face of AI content creation . If rankings have shifted, it’s a sign to reexamine the quality, relevance, and user focus of your content. At Level, we emphasize that maintaining SEO best practices and creating authentic, helpful content will always align with Google’s goals.
Key Takeaways for Businesses and Website Owners
The November 2024 Core Update underscores the importance of delivering content that truly serves your audience while ensuring your website performs well technically. By focusing on these foundational elements, you can better align with Google’s evolving priorities and maintain your visibility in search results:
- Focus on Value: Websites delivering useful, well-structured, and trustworthy content are likely to see improvements. Content should directly address user queries and provide solutions.
- Assess Engagement Metrics: Factors like time on page, bounce rates, and user interactions continue to influence rankings. These signals help Google determine whether your content meets user needs.
- Stay Consistent: If rankings dipped, avoid quick fixes. Significant recoveries often happen with future updates. Instead, prioritize long-term improvements in quality and relevance.
- Review Technical SEO: Updates like these emphasize technical elements such as mobile usability, page speed, and accessibility. Make sure your site offers an excellent user experience on all devices.
Moving Forward with Confidence
This latest core update highlights the importance of creating content that puts users first. For businesses impacted by the changes, it’s a chance to realign strategies with Google’s evolving standards.
At Level, we continue to monitor algorithm updates closely to ensure our clients’ strategies are built for success. By focusing on trust, relevance, and user satisfaction, we can help you navigate these shifts and position your brand for growth.
If your site was impacted, we recommend conducting a comprehensive audit of your content and technical SEO. Let’s work together to ensure your website aligns with best practices and thrives in the ever-evolving search landscape.
Need Help? Reach out to the Level SEO team to evaluate your site’s performance post-update and develop a winning strategy for 2025 and beyond.
