We are back again on Test. Learn. Grow. for a follow-up to our first Media Minute Episode. Our goal: give you valuable tips to improve your marketing results in just a few minutes.
In our last Media Minute episode, Tim Fitzgerald taught us how to calculate our cost per click. Tim leads our Media Center of Excellence (COE), as well as Level's eCommerce-dedicated team. This week, Tim takes it a step further by showing us how to improve our cost per click through increased Quality Scores in Google.
To Improve CPC, Start With the Quality Score
Your Quality Score is available at the keyword-level reporting from Google. It gives you a measurement on a scale from 1-10. This score measures the relevance and usefulness of your ads, landing pages, descriptions, etc. for users searching for things related to your product or service offerings.
How is Google's Quality Score Measured?
There are three main components that make up the Quality Score:
Each area assigns a rating of below average, average, or above average.
Improving your Quality Score
Stay tuned for our next Media Minute. In a few weeks, Tim shares his perspectives on Tradename (or branded) Search. You don’t want to miss it! Subscribe here.
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