Facebook is aiming to lure big-time advertisers from TV to the social platform by emulating mass market strategies. From Marketing Land:
“Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]