Facebook is aiming to lure big-time advertisers from TV to the social platform by emulating mass market strategies. From Marketing Land:
“Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]