Consumers are increasingly frustrated by bad mobile ad experiences. Advertisers must change their mobile tactics before ad blockers become the way of the web. From Ad Age:
“Marketers have been reluctant to funnel more money into mobile because they haven't yet found a winning ad format. Instead, they have jammed the mobile interface with every type of annoying ad possible, including the dreaded "hit X to close the ad" format, which enrages consumers. It's no wonder that as much as 60% of click-throughs on mobile are accidental.”
New year, new data. It should be every marketer’s resolution to understand and act on as much data as possible. From Marketing Land:
“As the shift toward content-based marketing builds momentum, marketers will find themselves under increasing pressure to measure the effectiveness of their publishing efforts. At the same time, marketers have more data available to them than they ever did in the past.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]