Means of measuring marketing must mature with mobile emergence. From Think With Google:
“Leading marketers were 75% more likely than the mainstream to have moved to a more holistic measurement model in the last two years—and were more than twice as likely to have significantly exceeded their top business goal in 2015.”
What happens when logic and data collide. From Search Engine Land:
“When considering whether to pause or delete a keyword that has no conversions after a certain amount of traffic, our common sense can inform that judgment, but our intuition is likely stronger on the qualitative aspects of that decision (“There’s no obvious difference between this keyword and a dozen others that are converting as expected.”) than the quantitative aspects.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]