While searching for an API management system, Level vetted five IPaaS (integration platform as a service) companies and chose Apigee. So did Google. From Tech Crunch:
“What we do know is that by acquiring Apigee, Google gets an established player in the API management space with a strong customer list to help companies going through the difficult process of becoming more digital.”
Apple is letting consumers block ads, but to what effect and for whose benefit? From Business Insider:
“Now, when users opt to ‘limit ad traffic,’ their IDFA will simply be represented as ‘00000000-0000-0000-0000-000000000000.’ Ad tech companies will have no way of identifying those users — even when their only purpose of doing so was to ensure they weren't serving them too many of the same ads (known as ‘frequency capping’), measuring whether ads led to sales, or preventing advertising fraud.”
Snapchat launches ad targeting in a familiar format. From Marketing Land:
“Snapchat is beginning to let brands aim their ads at the mobile app’s daily audience of 150 million, based on those people’s email addresses and the unique advertising identifiers attached to their phones, as well as to people who share characteristics with that defined audience.”
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