Google’s latest change to exact-match keywords toward a more “semantic” approach cedes more control to its algorithm, but we may be further from the Singularity than the update indicates. From Search Engine Land:
“This represents a shift away from keywords and toward user-driven marketing, in line with what we’ve seen over the past year.”
Google Exact-Match Change Summary:
Or see Google’s official announcement here: https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html.
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