Google’s latest change to exact-match keywords toward a more “semantic” approach cedes more control to its algorithm, but we may be further from the Singularity than the update indicates. From Search Engine Land:
“This represents a shift away from keywords and toward user-driven marketing, in line with what we’ve seen over the past year.”
Google Exact-Match Change Summary:
Or see Google’s official announcement here: https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html.
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]