A once-disruptive social network, a cheap way to game the system, stalwarts from the earliest days of online advertising; which one will you take in the 2017 digital death pool? From Mashable:
On Stock Photography: “Generic stock images don’t support an authentic identity and inhibit users from connecting with brands that use them. On the other hand, personalized images improve content performance by increasing likes, shares, and click through rates.”
Google giveth. Google taketh away. Google giveth again. From Search Engine Land:
“Between devices, formatting, ad extensions and audience types, writing effective ad copy is more reliant on multiple factors than ever before.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]