You only have 50 milliseconds to make a first impression. Make it count with a powerful hero image. From Kissmetrics blog:
“In fact, in one study, 94% of the reasons cited by participants for mistrusting a website were design-related. This calls for a complete rethinking of the way we use hero images. Instead of choosing images that add visual flair to a page, choose images that engage, persuade and move users.”
As it turns out, your audience is composed of beautiful and unique snowflakes. From Marketing Land:
“By combining a variety of data streams, in-depth audience profiling can provide a far greater level of insight than demographics alone. After all, just because two people share the same age category, gender and ZIP code, it doesn’t necessarily mean they share the same views and tastes.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]