SEO is a constantly moving target with Google’s algorithm frequently changing. But in this week’s episode of Test. Learn. Grow., Level Agency’s SEO Manager, Joe Garrigues is back to talk about how to do SEO effectively and roll with these changes. According to Joe, it’s all about the long game.
Today we unpack good versus bad SEO practices — or as they are called in the industry: White Hat and Black Hat SEO.
SEO is a competitive space, and the rules change quickly. There are certain practices that could earn you a penalty from Google. Watch out. Here are a few Black Hat practices to be aware of:
Quality SEO boils down to this: building relationships. Instead of keyword stuffing, create content that answers the user's questions or solves their challenges. Instead of buying links, set up Google Alerts for your business name. Find out who is talking about you, reach out, and ask if they’ll link your business in their content. Ask your customers to give real reviews. Does this take longer? Sure, but you’re doing SEO authentically. It’s not about the quick wins. It’s about being consistent, providing useful content, and going for quality over quantity. It’s okay to take a drive in the slow lane with your SEO strategy and tactics. Slow and steady wins the SEO race.
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]