What You Should Know:
Facebook’s view-through and some click-through attribution data was previously only available to a select group of large advertisers using their Atlas ad server. Now, using Facebook’s new Advanced Measurement tools, all Level clients will be able to see cross-channel attribution effects between search, social, and display. As always, Level uses every tool possible to track ROI success, and our team has already been hard at work adding Facebook’s new measurement features into our media buying stack for all clients to drive more value and provide better cross-channel insights.
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]